Low Cost Online Ordering for Restaurants

 

Takeout Rocket provides low cost online ordering for restaurants, together with great features that help restaurants grow their business. Unlike some of our competitors we don’t charge a percentage of each order. Takeout Rocket helps restaurants put more money in their pockets.

Takeout Rocket Online Ordering Made Easy! Logo

 Online Ordering Made Easy!

Two Plans $49.99 per month or $29.99 per month

Is Percentage Based Online Ordering Better Than a Flat Rate?   

There are two types of pricing plans for restaurants when it comes to online ordering. How do you determine which is the better choice? Let’s do a comparison to examine a few key features. Just because one service costs less than another doesn’t necessarily mean it is worth the price you will be paying.

Price Comparison – Percentage Based vs. Flat Monthly Rate

As you can see from the charts below, flat rate pricing is clearly the better choice for saving money.  If you would like us to give you a free analysis based on what you are currently paying and what we can save you each month with Takeout Rocket, just contact us. It doesn’t even matter if your restaurant does $3,000 per month online with average orders of $30 each or $5,000 per month with average orders of $40 each, the savings are still significant.

NOTE: Figures below are based on a restaurant with a 40% overall profit margin.

 

Type of Fee Monthly Fee Monthly Online Orders Restaurant Pays Monthly Restaurant % Amount Paid How Much Profit the Restaurant Keeps; Based on 40% Profit Margin How much is this really costing the Restaurant?
Takeout Rocket

Flat Rate

BEST CHOICE

$49.99

per month

$3,000 per month with $30 average per order  

$49.99

 

1.70%

 

$1,150.00

Here the restaurant is paying out only $49.99 of its $1,200 net profit which is 4.2% of its net profit.
 

Percentage Based

15% of each order $3,000 per month with $30 average per order  

$450.00

 

15.00%

 

$750.00

Here the restaurant is paying out $450.00 of its $1,200 net profit which is 37.5% of its net profit.
 

Percentage Based

10% plus   $5 per order $3,000 per month with $30 average per order  

$800.00

 

26.70%

 

$400.00

Here the restaurant is paying out $800.00 of its $1,200 net profit which is 66.7% of its net profit.

 

NOTE: Figures below are based on a restaurant with a 40% overall profit margin.

Type of Fee Monthly Fee Monthly Online Orders Restaurant Pays Monthly Restaurant % Amount Paid How Much Profit the Restaurant Keeps; Based on 40% Profit Margin How much is this really costing the Restaurant?
Takeout Rocket

Flat Rate

BEST CHOICE

$49.99

per month

$5,000 per month with $40 average per order  

$49.99

 

1.00%

 

$1,950.00

Here the restaurant is paying out only $49.99 of its $2,000 net profit which is 2.5% of its net profit.
 

Percentage Based

15% of each order $5,000 per month with $40 average per order  

$750.00

 

15.00%

 

$1,250.00

Here the restaurant is paying out $750.00 of its $2,000 net profit which is 37.5% of its net profit.
 

Percentage Based

10% plus    $5 per order $5,000 per month with $40 average per order  

$1,125

 

22.50%

 

$1,375.00

Here the restaurant is paying out $1,125.00 of its $2,000 net profit which is 56.3% of its net profit.

Percentage Based Plans – Your Greedy Silent Partner

As the charts above show, percentage based online ordering plans can cut deeply into your restaurant’s profits. Taking a percentage of your restaurant’s net profits makes the software company your silent partner, whether you realize it or not. If you have a 30% profit margin and pay a percentage based company like GrubHub or Seamless 15% of each order, they are your 50% silent partner.  They don’t take the risk you take every day running your restaurant. They certainly don’t put in the hours you do. So why pay a software company a percentage of your hard-earned net profits? Percentage based programs from Seamless, GrubHub, Eat24 and Uber Eats do not provide low cost online ordering for restaurants, as the numbers in the charts above clearly show.

Takeout Rocket Tip #1:  We recommend that restaurants really watch their numbers when it comes to using percentage based online ordering companies. For instance, we have seen numerous complicated pricing plans from the same online company. Some restaurants are paying 10%, some are paying 10% plus $5.00 per order and others pay varying percentages each month ranging from 10 to 30%; and this is with the same company. TALK ABOUT CONFUSING. If a company makes their pricing plans that complicated, the only one that benefits is the company, not the restaurant. When a restaurant can’t figure out how much they are paying from month to month they can’t see how it is really cutting into their profits. There are better alternatives, and Takeout Rocket provides the best low cost online ordering for restaurants.

Is There an Argument for Paying a Percentage Based Fee?

If you feel a percentage based online ordering software company can bring you a lot more new customers, you could give them a try, but you really have to track the business they bring in and the amount they are charging. You could be paying anywhere from 15% to 30% of each order without realizing it. Or as with happened with Groupon, according to merchant complaints, you simply get customers looking for a discount who never come back.  If you decide to try a percentage based company, monitor how many new customers they really bring your restaurant. If you don’t see a significant increase in new customers, and you notice it is mostly your regular customers, then you may want to consider dropping that online company altogether since they are not offering true value when it comes to your choice for low cost online ordering for restaurants.

Also, if your restaurant’s profit margin is 30% and you have to pay a 15% fee to the software company, are you really comfortable splitting your profit with a software company and only making a 15% profit margin? Obviously the choice is yours. At the very least, get your regular customers to use a flat rate service like Takeout Rocket and you’ll save a lot of money. Your regular customers will understand.

Percentage Based Features vs. Flat Rate Features

Cutting Costs as conceptEach company offers various features, so it really depends on what features you are looking for and how much they are charging. Flat rate monthly plans are always easier to understand than percentage-based fees that vary from month to month and have a complicated pricing structure. Features and pricing vary widely from company to company, but overall, percentage based pricing is more expensive than flat rate pricing.

Takeout Rocket Tip #2 Restaurants should slowly start switching their customers off percentage based online ordering apps and suggest that their customers, especially their regular customers, start using a service like Takeout Rocket instead with a flat monthly fee. It is very expensive to pay a percentage of each order just for being able to have your regular customers order online.

Takeout Rocket is not only the best GrubHub alternative for restaurants,  but we feel we out shine all the competitors in our class. We do this by offering low cost online ordering and premium features many of our competitors charge extra for, just to upsell restaurants to increase fees. Just check out Takeout Rocket’s pricing plans and features and we think you will agree we offer the best online ordering for restaurants in any side by side comparison.

Comparison Chart

Takeout Rocket’s Online Ordering Comparison Chart for Restaurants provides some valuable information to restaurants looking to compare pricing and features. The comparison chart we prepared took quite a bit of research and we were quite surprised that many of our competitors actually made it difficult to find out what their pricing was, probably because of the complicated structure they use. Some online bloggers and those in the restaurant industry wrote about how percentage based fees vary significantly and could range from 12.5% to 30%; OUCH! ! ! 

Many of our competitors think it is okay to have confusing pricing and not clearly state pricing on their website. Clearly, they don’t even attempt to provide low cost online ordering for restaurants, but instead feel they can justify taking most of a restaurant’s profit. Restaurants that don’t check their numbers and look for better alternatives do so at their peril.

Basic Features Should be Free

Some online ordering competitors claimed to charge a low percentage or low, monthly flat rate, but they did not provide basic features. Some either did not provide extra features or charged extra for features like social media posting, marketing, in-store promotional materials, Facebook ordering and push notifications. Features like that should be free if they are claiming to provide low cost online ordering for restaurants. We offer a “prix fixe” solution rather than “al a carte” pricing.

Mobile Apps

Some companies that supposedly offer low cost online ordering for restaurants only provided web ordering, without Android or iPhone mobile apps. Others provided smart phone apps, but charged extra for that service. Make sure when you get a quote you look at all the free features and how much you will be charged for extra features. Takeout Rocket offers a full package with bundled features.

Discount Coupons and Automatic Discounts

Another important tool restaurants should make sure they have as part of their online ordering program is the ability to offer customers online discounts. Takeout Rocket’s monthly plans include both a discount coupon feature and automatic discount feature; we don’t charge you extra for that.  When looking at a discount feature, the discounts should be either an automatic discount or a coupon discount. The automatic discount is great for restaurants that want to offer a Tuesday only discount, when the restaurant is slow. The coupon discount is also a great idea because it allows the restaurant to offer it in more specific situations as a marketing and promotion tool.

POS Integration

If you want to have your online ordering system integrated into your POS system, there are a few things to keep in mind. The thing to look at is am I just paying for online ordering or are they giving me features that will actually help me increase my sales? Just because you are paying a flat fee for the integration doesn’t mean you are getting a good value, especially if it is a monthly fee and not a onetime fee. Let’s take a closer look.

First, if you integrate, are you going to lose some features or tie up your POS system during busy times? You may be better off not integrating and using a tablet just to handle your online orders which will provide you with a better way to get low cost online ordering for restaurants.

Second, make sure you get a quote on the integration from your online software company and DO NOT pay them an additional monthly fee, because you will now be paying a monthly fee to them and your POS company; it’s not worth it. POS companies love to layer fees and charge for every little extra feature you may want, when an online ordering company like Takeout Rocket provides a true bundled service loaded with features to actually help increase your business. For instance, included in each of its flat rate monthly programs ($49.99 or $29.99), Takeout Rocket provides each restaurant with over hundreds of social media posts on various social media networks as well as some push notifications sent via text messaging to help increase orders. No POS system we know of will offer that.

Third, will your POS company give you couponing and discount programs at no additional cost? Another thing POS companies like to do is not only add on extra monthly fees, but also additional transaction fees. Although we do recommend that restaurants use plastic gift cards, they do come with another set of costs. Takeout Rocket offers online couponing and discount programs at no additional cost as part of our bundled package.

Fourth, if you are looking to get free online ordering from your friendly POS company, think again. Many POS companies are known for tying up restaurants in expensive contracts and slowly raising credit card rates and other fees over time.  They know it will cost a restaurant thousands of dollars to switch systems. Some POS companies charge $50 or more monthly to give you online ordering, but offer almost none of the basic features that an true online ordering company offers.  POS companies say they offer marketing and social media tools, but guess what, the restaurant has to do all the work. The POS company does nothing for you other than connecting you to your existing social media accounts; big deal.  Also, if you do decide to integrate, make sure it allows for ordering directly from Facebook.

Fifth, and very important, is the feature that allows you to do push notifications. Most POS systems lack this feature because it is usually linked to a mobile app and it is easy to handle without having to ask each customer for their phone number. For instance, the way Takeout Rocket’s push notifications work is that it allows restaurants the ability to send text messages and offers to anyone who has downloaded the app. It is a great marketing tool.

Takeout’ Rocket’s Mission – Bundled Features at a Reasonable Price

Takeout Rocket provides restaurants with what it feels is the best value for the money.  Takeout Rocket’s bundled features are part of its low cost online ordering for restaurants and what makes us one of the top online ordering services in the country.