Online ordering software is pretty straightforward. Think about what you are looking for in online ordering software and then look at the options available. Most restaurants look for three key factors. They are ease of use, social media marketing and low monthly cost. Based on your restaurant you may weigh these factors differently. Perhaps low cost is not as important to you as ease-of-use.
Most of the takeout ordering software companies either charge the restaurant a high percentage (10% to 30%) of each order or they quote a low rate that only provides online ordering through a desk top, and is not mobile friendly. Additional features that should have been included in the first place, could cost you $200 to $300 per month. Make sure you know exactly what you are paying for, since the software is really not that complicated, so don’t overpay.
Takeout Rocket provides a very simple pricing model with no gimmicks and we feel we have what is the best online ordering software for restaurants available. Restaurants can choose from two bundled pricing plans that include web based ordering, as well as free iPhone and Android apps for your customers available for free downloads at the App Store or Google Play. We don’t charge extra for different platforms, it’s all included.
Takeout Rocket Doesn’t Play Pricing Games!
We also won’t charge you a fee of 10% or more on your orders, like some of our competitors do. Your existing and new customers can order from home on their desktop or laptop, but they can also order from iPhone or Android smart phones if they are out on the go or working late. Our apps make it easy for your customers to choose what devices they want to use to place their orders.
Main Factors to Consider When Choosing Online Ordering Software
Monthly Costs for Online Ordering Software; Watch out for Hidden Fees
How does the monthly cost of your takeout ordering software compare to other systems on the market? Do you want to pay a percentage based fee of 10% to 30% or a flat monthly fee?
Some of our competitors charge anywhere from 10% to 30% per order. Restaurants we talked to were confused by the pricing models, since the online ordering companies charged different rates based on a number of factors. These factors included how the order came in, where it was linked from, what position or ranking the restaurant had on the page. The higher up on the page the more the restaurant has to pay for that ranking and visibility based on some formula or algorithm. Talk about complicated.
Restaurants would end up paying higher commission rates for the privilege of appearing higher in the search order of a particular page and if they didn’t pay for that, then they were buried at the bottom of the page. But here is the unfair part about the whole thing; restaurants were still charged 10% to 15% when their regular customers used the online software to place an order. Restaurants wouldn’t think of paying 10% to 15% for credit card processing, so why should they pay that much for online ordering software.
Takeout Rocket Uses a Simple Pricing Plan
Takeout Rocket charges a flat rate of $49.99 per month which requires the restaurant to have their takeout orders processed through our designated credit card processor. We also offer an even lower rate of $29.99 per month if the restaurant agrees to put all their credit card processing through our designated processor. Look at the Takeout Rocket features and decide which plan is right for you. Give us a call with any questions you have and we will be glad to help.
Saving Money with Takeout Rocket
Savings Example: If a restaurant is paying 15% per order with one of our competitors and doing $3,000 per month in takeout ordering, they are paying $450 per month (plus credit card processing costs).
That same restaurant using Takeout Rocket’s $49.99 plan would be saving $400 per month or close to $5,000 per year, which is a huge savings, especially for a small restaurant.
Online Ordering Software Should be Easy to Use for Restaurants and Customers
Customers should be able to place orders with ease. They should be able to choose their items from the online menu and easily proceed to checkout without too many clicks, and without having to go back and forth too much. Also, if the customer makes a mistake, it should be easy for them to correct that mistake and complete their order.
Most online ordering software allows Restaurants to choose between having the customer pay online for their order or pay at the time of delivery or in-store pickup. We strongly suggest that restaurants have customers pay online at the time of ordering for two reasons. First, you don’t want pranksters ordering food and not paying for it, or even having it delivered to someone who did not even place the order. Second, if the customer is coming to pick-up the order at the restaurant on a busy Friday or Saturday, no sense them having to wait in line behind a few customers. It is better to just have them pick-up their order and go.
Choose Online Ordering Software that Provides Your Restaurant with Free Social Media, Marketing and Promotional Materials
What does the software company offer other than simply taking orders online; most of which are probably from your regular customers? We know the importance of marketing and how that can increase a restaurant’s business. Customers need to be reminded your restaurant has great food. The saying “Out of Sight, Out of Mind” is especially true in the restaurant industry.
Our team helped develop social media scheduling software that we have included in each of our monthly pricing plans, at no additional cost. Depending on social media channels a restaurant is on, in addition to sending traffic to the online ordering page, we can send traffic to their Facebook page, restaurant website, Instagram or even Pinterest. We provide our restaurant clients with hundreds of social media posts each month as part of our monthly package, which means no additional cost for so called premium features.
Takeout Rocket provides restaurants social media marketing and in-store promotional materials as part of our online ordering software for restaurants, at no additional charge. Some of our competitors don’t even assist restaurants with marketing or promotion, and some that do charge extra for those services or want restaurants to offer discounts, so the restaurants make even less and hopefully break even with that strategy.
Some online ordering companies may also offer customer emailing as a separate feature, for which they charge extra, which is understandable. Takeout Rocket offers an emailing service as well, and highly recommends that restaurants email their customer base from time to time to announce interesting menu specials, discounts, menu changes or holiday specials.
Other Factors to Consider When Choosing Online Ordering Software
A Word about Fake Restaurant Listings
As mentioned above, some online ordering companies charge a higher percentage to list your restaurant more prominently toward the top of a page when a customer is looking for a restaurant. This actually resulted in some restaurants creating multiple fake restaurant listings using different names to gain an unfair advantage over other restaurants in the same city. Be wary of companies that charge extra for a preferential listing location on the page.
Does your Restaurant Collect fees Daily and Only Pay you Monthly?
Many companies that offer online ordering software and mobile apps for your customers collect the total amount of the order and all fees on a daily basis, rather than the restaurant collecting the amount. In these cases the company sends the net proceeds to the restaurant, less all applicable fees and commissions. The restaurant receives the net amount the following month, which has caused many restaurants to stop using those companies that pay only monthly. Most restaurants prefer to have their own merchant account and receive the funds themselves, which is how Takeout Rocket is set up.
Takeout Rocket requires the restaurant to have a merchant account with its designated processor, so the restaurant can collect on a daily basis, the full amount of the order, applicable taxes and delivery fees that may want to include as well. The restaurant is simply charged $49.99 or $29.99 monthly depending on which Takeout Rocket plan they sign up for.
These two plans apply to all restaurants whether they are fine dining, full-service restaurants (FSRs), fast casual or quick-service restaurants (QSRs). If your restaurant has one location, or is a multi-location restaurant, no problem, give us a call. If you want to integrate our software with your POS system, no problem either, just let us know which POS system and version you are using and we will quote you a onetime integration we’re happy to help.
Co-founders Joe and Lou count numerous restaurants as their valued customers. Over the years they have provided them with unparalleled service to help them reduce costs and increase business; it’s what we do.
Based on the demands and feedback Joe and Lou were getting from their customers, establishing an online ordering software company became the next logical step. After conducting some market research on restaurant industry needs, pricing and features they constructed a premium online ordering system for restaurants small, large and multi-location. We hope you become one of our valued restaurant clients and look forward to the opportunity to serve your needs.