There are a number of options available for reducing online ordering costs for restaurants. The days of paying 4% or more just for online ordering software are gone. Takeout Rocket is taking the lead by offering two pricing plans to greatly reduce the cost of online ordering for restaurants, while at the same time providing restaurant marketing as part of all pay one price bundled services. We offer two plans at $49.99 and $29.99 per month. These bundled plans provide restaurants with over 100 social media marketing posts per month, link building, push notifications for promoting specials/discounts and in-store marketing materials at no additional cost.
Takeout Rocket – Online Ordering Made Easy!
Bundled Services for One Monthly Fee
Takeout Rocket helps restaurants by setting up a link on their own website so that customers can click the link and order. Our team helped develop social media scheduling software that we have included in each of our monthly pricing plans, at no additional cost. Depending on which social media the restaurant is currently using, in addition to sending traffic to the online ordering page, we can send traffic to their Facebook page, restaurant website, Instagram or even Pinterest. Our restaurant clients receive this social media marketing as well as in-store promotional materials as part of our monthly package.
Takeout Rocket Doesn’t Play Pricing Games!
It was very important for us to be able to offer social media marketing as part of our online ordering system for restaurants, at no additional charge. Some of our competitors don’t even assist restaurants with marketing or promotion, and some that do charge extra for those services. We focused on features and reducing online ordering costs for restaurants.
Limit the Number of Online Ordering Systems You Use
While some restaurants will work with three or four online ordering companies because they want the online exposure, they don’t realize they are diluting their restaurant’s name, and more importantly, most of their business is simply repeat business from their regular customers. That makes online ordering for these restaurants quite expensive when they pay 10% to 30% of each order. Why overpay? IT’S NOT ROCKET SCIENCE! You wouldn’t pay 10% for credit card processing software so why pay 10% or more for simple online ordering software?
If most of your online ordering is repeat business, then you don’t need to use three or four online ordering services. Switch you regular customers to a fixed price service like Takeout Rocket, which makes reducing online ordering costs for restaurants a snap. Slowly wean your restaurant off of the percentage based systems and have your customers use a flat rate online ordering system that isn’t going to cost you an arm and a leg. Takeout Rocket charges a flat rate of $49.99 or $29.99 per month, so if your restaurant does $3,000 per month through Takeout Rocket you won’t get charged $300 or more like you are probably paying now.
Protecting Your Net Profits
If you are using a percentage based service you may not realize how much this is actually cutting into your profit margins and net profits unless you really analyze the numbers and do the math. Some restaurants we talked to had no idea they were paying so much for online ordering, while others were happy to talk to us because they were looking for an online ordering service that charged a flat rate and did some marketing for them to promote their business.
Online Ordering by the Numbers
Let Takeout Rocket put more money in your pocket.
EXAMPLE: If a customer places an online order for $30 and your restaurant has a 40% profit margin on average and you have to pay an online ordering company 15% (equal to $4.50), you are giving up almost 37% of your $12.00 profit to your silent partner, a software company with a simple online ordering solution. That online ordering solution is not worth 37% of your profits. Talk to your accountant and check the numbers against your restaurant’s profit margin to see how much of your profit you are really giving up. Takeout Rocket’s standard monthly rate is $49.99 per month. We are sure you will be impressed with the savings we can deliver by reducing online ordering costs for restaurants.
Just Say No to Percentage Based Fees
Probably the best advice we can offer is no matter what online ordering program or software company you go with, don’t agree to a percentage-based fee of your sales. When you pay percentage based fees you are not reducing online ordering costs for restaurants. When you agree to a percentage-based fee you are making the software company your silent partner that takes its profit off the top.
Using a POS System with Integrated Online Ordering
Most POS systems will charge $50.00 per month (or more) to integrate online ordering from your website. Seems like a good deal, but is it? Let’s take closer look.
- Is the POS or merchant processing company giving you bundled features that can be used to promote your restaurant?
- Are they giving you free push notifications sent via text messaging to increase your sales?
- Are they giving you free discount or couponing features to send your customers?
- Are they giving you free in-store promotional materials to promote your takeout business?
- Are they including free ordering from Facebook?
- How about free mobile apps. Are they including iPhone and Android apps to make it easy for your customers to order?
Well Takeout Rocket does all that for $49.99 per month. If you still want to integrate with your POS system, give us a call and we’ll give you a flat rate quote for POS integration, or you can use our tablet; So you see, $50.00 per month to integrate online ordering into your POS system is not going to help in reducing online ordering costs for restaurants, unless you have the features referred to above. Otherwise it will cost you the $50.00 per month PLUS another $200 or more for a marketing company to do social media posting, push notifications, link building and preparing in-store promotional materials.
Reducing Your Online Ordering Costs of Credit Card Processing
Whether you are a small café, diner, quick serve restaurant or large fine dining restaurant, reducing online ordering costs for restaurants is important to increase your profits. Some online ordering companies charge 10 to 30% of each order, in addition to PayPal fees of 2.9% plus $.30 per transaction. Restaurants that are paying those high fees just to have online ordering are paying out way too much just to provide online ordering.
If your restaurant sells most of its orders at say $30.00, that means you are paying $1.17 to PayPal per transaction, which equals 3.9% and is quite high as merchant processing rates go. If you sell most of your products at $20.00 you are paying $.88 to PayPal per transaction, which equals 4.4% and is very high to be paying for credit card processing and significantly adds to your overhead. Takeout Rocket does not use PayPal for its restaurant customers. We offer competitive rates when it comes to merchant processing and we provide bundled services as part of our online package with great features to help restaurants increase their takeout orders. We don’t have a low monthly fee and charge extra for features, so we are best in our class when it comes to reducing online ordering costs for restaurants.
At Takeout Rocket, the restaurant and food and beverage industries are our passion. With a background in restaurant merchant solutions, technology, web development and social media marketing, co-founders Joe and Lou count many restaurants as their valued customers. Over the years they have provided them with unparalleled service and helped them save money. Restaurants need to focus on building their restaurant brand name, and it has never been easier to do that with Takeout Rocket, since we do a significant amount of work building a restaurant’s brand name with the goal of increasing sales. We hope you become one of our valued restaurant clients and will agree that Takeout Rocket provides great promotional features as part of its fixed monthly fee and makes reducing online ordering costs for restaurants easy. We look forward to the opportunity to serve your needs.